Is It Possible To Remove Bias From AI? Former Google AI … – B&T

Returning member?

The idea of removing bias from computer science is a complicated one, and according to AI ethics researcher Timnit Gebru the answer may not be particularly clear-cut.
How do you design a search engine that provides equal data on men and women in positions of power, when almost 90% of CEOs are men?
AI is a complicated enough business as it stands, but there are conversations making waves at present regarding the ethical side of digital technologies.
The conversation topic at play – that of removing bias from AI and search engines, and introducing fairness – is made difficult by the fact that computer scientists have a different definition to both than what most of us would be familiar with.
While most people consider bias to mean “prejudiced against a certain group or characteristic”, in computer science it’s actually more akin to programs that are consistently incorrect in one direction or another.
As an example, if a weather program were to consistently overestimate the likelihood of rain, it could be described as statistically biased.
The issue with this clash in terminology is that for tech companies, there is no obligation to clarify which concepts of bias and fairness they are prioritising, and can easily lead consumers down pitfalls accordingly.
According to AI ethics researcher Timnit Gebru, the lack of restrictions on this front for tech companies means they arguably aren’t being held responsible enough for how they communicate the issues.
“There are industries that are held accountable,” said Gebru. “Before you go to market, you have to prove to us that you don’t do X, Y, Z. There’s no such thing for these [tech] companies. So they can just put it out there.”
Until tech companies can figure out a way to make clear the separate terms of bias and fairness, there simply doesn’t appear to be a clear answer for how to solve this ethical dilemma, and AI researchers will likely have to continue on as they currently are.
For a deeper look into this topic, check out Vox US’s take on the situation: AI bias: Why fair artificial intelligence is so hard to make – Vox
Louis Vuitton has partnered with Japanese contemporary artist, Yayoi Kusama, to bring its latest collection to life through augmented reality on Snapchat. The new Landmarker Lenses use Snap AT to put Kusama’s signature Painted Dots on iconic monuments around the world including the Eiffel Tower in Paris, Statue of Liberty in New York City, Tower […]
The Trade Desk has launched Galileo, a suite of privacy-centric identity solutions designed to help advertisers use their first-party data (lead image: James Bayes, GM ANZ, The Trade Desk ). Galileo is The Trade Desk’s new approach for advertiser first-party data activation can let brands use that data in a privacy-conscious manner to find new […]
Latest study finds Aussie SMEs not doing enough with digital. Sadly, “it’s tremendously dull” no longer a good excuse.
Whether you love or loathe Australia Day, all B&T’s got to say on the subject is we hope you were kind to one another.
Here’s a positive Australia Day story, if you happened to get a bit exhausted by the blanket negative ones yesterday.
Worried about data privacy when using TikTok? Feel the uncomfortable cold sweats of actual real terror reading this.
Here’s top expert tips on targeting customers. By that we mean selling them more shit, not ending them with an arrow.
by B&T Magazine
You know we’re getting down to the business end of the Oz Open as the surnames get harder and harder to pronounce.
Dreaming of a Parisian sojourn but getting hassled by Ray White for late rent? Let this ad be the 10th best next thing.
ACCC has its sights on dodgy social media influencers. But not before looking fabulous with bronzer & teeth whitening.
BBDO Guerrero is supporting the Philippine island of Siargao as it auctions scrapboards to raise recovery funds following a devastating typhoon.  Siargao is one of Asia’s leading surf destinations and was voted the Best Island in Asia in the 2021 Conde Nast Travelers Readers awards. However, much of its livelihood was lost after super typhoon […]
Twitter your tool of choice? Then you need to read this. Or, at least, get the work experience person to read it.
Study says advertisers wasted a staggering amount on digital ads. And let’s not even mention long lunches & hair mousse.
Zuck appears to have caved-in on his Donster ban. Which, apart from the threat of nuclear war, should make for good fun.
Summer heat seen the return of those embarrassing rashes? Cool down immediately with this Swedish carmaker film.
As we all know, Chrissie is off the piss and looks fantastic. The complete opposite of B&T staff, really.
Work in adland? Born after 1993? Think your shit don’t stink? Enter these awards now (and, no, no sample is required.)
Debate swirls over whether it’s Chinese or Lunar New Year. Sadly, mush less debate about it being a public holiday.
Saatchi & Saatchi’s Anthony Gregorio announces shock resignation. Even more shocking as he had a knife in the toaster.
Nine’s CPO, explains why, after two decades in the industry, she is still fighting for women in tech.
by B&T Magazine
Independent PR and creative agency Keep Left has partnered with First Nations not-for-profit SharingStories Foundation to encourage all Australians to widen their knowledge of First Nations history. The campaign encourages Australian adults who did not learn as much about First Nations history at school, so they can make their own, better informed decisions. As part […]
Fury as insurer uses serial killer in adverts, when serial killers should only be used to sell shovels or bags of lime.
by B&T Magazine
Hulsbosch has rebranded Victoria-based youth homeless charity, Lighthouse Foundation, as the latter prepares for “major expansion”. Lighthouse Foundation provides homes and tailored therapeutic care programs to young people who are homeless, or at risk of homelessness, in Victoria. The rebrand has been launched as Lighthouse Foundation celebrates its 30th year. Lighthouse Foundation CEO Eamonn McCarthy […]
Avneesha Martins has joined Kian Oliver & Yaz Haddad on CADA’s breakfast show, Kian & Yaz with Avneesha. Actress, singer-songwriter, and popular social media creator with 2.1 million TikTok followers, Avneesha joins Kian & Yaz on the extended breakfast show now airing 6 am-10 am. Xander Cross and Isabelle Cuperus have also joined as executive […]
The Interactive Advertising Bureau (IAB) has released its annual State of Data report for 2023 which revealed, among other things, how essential data clean rooms (DCRs) will be for privacy-first advertising. However, it’s not all good news. While DCRs will be come indispensable this year, the “significant investments” in talent, technology, and data setup required […]
In arguably good news for the sale of sausages, most Australians say they’re still keen on the 26th of Jan.
Feel utterly exasperated that we’re even still talking about legal abortion in 2023? Deflate a little more here.
New Year’s resolutions already a distant memory? Perhaps AWARD School can revive the ‘new year, new you’ in you.
Why does it feel there’s just not enough villains to boo at this year’s Oz Open? Can Kyle Sandilands serve & volley?
Rupert Murdoch has cancelled plans to merge Fox and News. Apparently getting the new letterhead was all too expensive.
Do people at the pub ask: “Have you seen the official Women’s Cup match ball”? You can now say you saw it first on B&T.
Google ads filed with antitrust lawsuit in the US. Thankfully, no such antirust problems after a solid squirt of WD-40.
Even if you’ve not seen Ted Lasso you’ll love this Apple ad. Or, you could watch the 22 episodes then watch the ad.
When you get behind the wheel, does a large dick suddenly protrude from your head? This one’s for you.
Indie international brand communications group, Manifest has launched operations in LA, California. The new studio adds to Manifest’s New York team which was established in 2016. Based in Downtown LA and officially opening on February 1st, the Californian team will be led by Agency Principal and Manifest Partner, Julian Obubo. Los Angeles is the sixth studio […]
In yet further proof there is a lot of people out there singing into a hairbrush comes news of Australian Idol’s return.
© 2023 The Misfits Media Company Pty Limited. All Rights Reserved.
Please wait while we sign you in with LinkedIn.
This may take some time.
Please be patient and do not refresh the page.
(A new window from LinkedIn should open for you to authorize the B&T login. If you don’t see this please check behind this window, and if it is still not there check your browser settings and turn off the pop-up blocker.)

Never miss a story again. Sign up for B&T’s daily newsletter now.

source

Leave a Reply

Your email address will not be published. Required fields are marked *